The Podcast

Attention First

The podcast on social media, social commerce, and ecommerce tactics. We skip the theory and talk to the people actually doing it.

TikTok ShopSocial CommerceUGC StrategyBrand BuildingCreator EconomyViral TacticsEcommerce GrowthAffiliate MarketingPerformance CreativeROASGMVAttention FirstTikTok ShopSocial CommerceUGC StrategyBrand BuildingCreator EconomyViral TacticsEcommerce GrowthAffiliate MarketingPerformance CreativeROASGMVAttention First

No Fluff.
Just Tactics.

Most people talk theory. We talk to the people actually doing it. We pull out the tactics, the numbers, the mistakes, and exactly what changed to make them successful.

What We Cover

Real tactics from the trenches of modern commerce.

Creators

Growth & Monetization

  • Content Strategy
  • Brand Deals
  • UGC Tactics
  • Community Building

Brands

Commerce & Scale

  • Social Commerce
  • Performance Creative
  • Creator Partnerships
  • Scale Tactics

Platforms

Ecosystem & Tools

  • TikTok Shop
  • Instagram Reels
  • YouTube Shorts
  • Affiliate Tools
For Brands

Scale Your Commerce

Discover how modern brands are winning with social commerce and creator partnerships.

For Creators

Build Your Status

Get the tactics to grow your audience, monetize your content, and build a real business.

The Ecosystem

Attention First,
Commerce Second.

Whether it's TikTok Shop, Instagram Reels, YouTube Shorts, or the next platform that pops up — the principle remains the same. If you can't get attention, you can't sell.

"If you want to know where commerce is going, don't look at the boardroom. Look at the creators."
TikTok commerce ecosystem
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